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How a SaaS Platform Allowed This Tech Startup to Turn Customers into Advocates

This story appears in the August 2015 issue of Entrepreneur. Subscribe »

Influitive, a -based technology startup, helps enterprise companies identify and mobilize their strongest online advocates to encourage referrals, references and product reviews. In 2013 Influitive was growing quickly, and execs wanted to follow the company’s own playbook by converting into advocates. 

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To pull this off, Influitive “had to provide a phenomenal customer experience,” says Chad Horenfeldt, vice president of customer success. Easier said than done, since the budget-strapped, 20-person company had just two people on staff handling  requests through lengthy email chains. 

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