A Clip In Time . . .
Have a clipping service do your media sleuthing for you.
Clipping services track newspapers, magazines, Web sites and wire services, as well as many network television and radio news and talk shows. You specify a list of key words-companies, people, industries and the like-and the service sends you copies of articles or segments that mention those key words.
"Most business owners couldn't possibly track the number of media vehicles the average clipping service covers," says Gregg Weber, owner of Garden State Press Clipping Bureau and former president of the North American Conference of Press Clipping Services. His Red Bank, New Jersey-based business monitors approximately 500 publications in New Jersey, eastern Pennsylvania and southern New York.
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