My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Streaming TV

Woo Hoo! Hulu's Working on a Premium Tier With No Ads.

2 min read
This story originally appeared on Engadget

Would you kick in a few extra bucks to watch Hulu without those grating pre-roll ads, because it might become an option pretty soon. Anonymous tipsters have told the Wall Street Journal that the company is working on "Project NOAH," which stands for "NO Ads Hulu," a new pricing tier that ditches ads outright.

The people familiar with the matter haven't gone into specifics, but suggest that the offering could be priced between $12 and $14 a month, a fairly big leap from the $7.99 a regular subscription costs. Then again, considering that the Showtime add-on is a further $8.99 a month, we could easily imagine a premium Hulu package that went for a round $20.

The move is designed to Hulu better compete with its rivals, Netflix and Amazon Prime, both of which are proudly free of commercials. When rumors surfaced that Netflix was even considering adding commercials, there was plenty of uproar and the company was quick to issue a strong denial. Hulu could also do with raking in a little more cash since it splashed out the better part of $180 million for the streaming rights to Seinfeld.

The paper also reports that there's some resistance to the ad-free tier coming from Hulu's corporate parents. It's suggested that these media companies feel resentful to Netflix for making people expect to binge TV shows without having to pause for a message from a sponsor. That's a fact that puts plenty of executive noses out of joint, since they feel that ads remain a key component of the TV landscape (because: money).

As a sop, it's believed that Hulu will use its audience data to target relevant products to people since, you know, you only resent paying for the privilege of watching an advert if it's for something you're not likely to buy.

More from Entrepreneur

New York Times bestselling author Nicole Lapin can help you pitch your brand to press and strengthen your media training.
In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur