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For Better Or Worse

Profile of The Knot Inc.

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This story appears in the April 2000 issue of Business Start-Ups magazine.

Would queen of etiquette Emily Post ever address how two dads should give away their daughter or how a Buddhist-Catholic ceremony is conducted? Yeah, right. That's where The Knot Inc.'s (http://www.theknot.com) modern solutions to real weddings come in. With multimillion-dollar investments from AOL, Hummer Winblad Venture Partners and QVC-and first-hand wedding-hell experience from two of the four founders-this New York City-based multimedia concern is quickly becoming the source for true wedding bliss.

"A completely hideous experience" is how The Knot editor-in-chief Carley Roney describes preparations for her 1993 marriage to CEO David Liu, 34. "It was an intercultural wedding. My parents were divorced, and his sister wasn't speaking to his father," says Roney, 31. "Everybody I know has a life like that. But in wedding magazines, no families have problems."

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