How This Company Is Revolutionizing the Way Farmers Do Their Job
Growing up in rural Michigan, Jesse Vollmar watched as technology transformed the world around him, while life on the farm remained labor-intensive and stuck in the past. “There was a widening gap between what was possible and what was actually being applied to agriculture,” he says.

In 2012 Vollmar and fellow computer science grad Brad Koch founded Ann Arbor-based FarmLogs. Their goal: to create web and mobile software that gives farmers instant access to soil maps, rainfall statistics and heat mapping and growth analyses to help make farming more efficient and profitable.
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