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Big Fish, Big Pond

How to attract seed capital for your high-tech start-up

By
This story appears in the April 2000 issue of Business Start-Ups magazine.

Ask not what Guy Kawasaki knows about starting up a high-tech venture; ask what does he not know. Kawasaki's list of accomplishments is staggering: He's the former chief evangelist for Apple Computers, founder of software companies ACIUS Inc. and Fog City Software Inc., angel investor for five other tech companies, seven-time author, and, last but not least, founder, chairman and CEO of garage.com Inc. Whew.

Housed in an 1893 Queen Anne-style home deep in the heart of Silicon Valley, California, http://garage.com acts as a liaison and advisor for high-tech start-up companies looking for seed capital (usually between $3 million and $5 million) from venture capitalists, corporate investors and angel investors. Member companies complete a lengthy and thorough application process, culminating in a face-to-face meeting. Once in, pertinent info is available for viewing by prescreened member investors looking for opportunities. And though garage.com provides advice and resources on everything from business models to the financing process, once investors and entrepreneurs begin negotiations, they're on their own as far as actual terms and valuations.

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