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For The New June Cleavers

Mothers who want to work from home have a new ally: a helpful kit created by someone who did it herself

This story appears in the March 2000 issue of

Take four young children at home, combine a mom with little business and marketing experience, and add a mother's desire to launch a new business. What do you have? The ingredients for potential entrepreneurial failure.

This is exactly the prospect Tina Parmigiano faced several months ago. "Opening a new business isn't easy to do," says Parmigiano, who began planning Reputable Home Services LLC, a network and referral service for home improvement contractors, in 1999, before quickly realizing she needed to learn more. "I felt I needed more information. I didn't know how to get the marketing off to a good start, or work with my children around."

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