Subscribe to Entrepreneur for $5
Subscribe

Why You Should Be Looking Locally for Customers

By
This story appears in the November 2015 issue of Entrepreneur. Subscribe »

Consumers plan to patronize more local businesses in the coming year -- and they’re seeking specific experiences from those companies. Those are some of the findings from a survey of more than 6,000 U.S. consumers conducted by online marketing company Yodle, headquartered in New York City. We asked Paul Bascobert, president of local at Yodle, to explain what startups can learn from the data and how they can improve the experience of local customers.

Jesse Dittmar

Why are consumers purposely seeking local businesses?

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK