Why You Should Be Looking Locally for Customers
Consumers plan to patronize more local businesses in the coming year -- and they’re seeking specific experiences from those companies. Those are some of the findings from a survey of more than 6,000 U.S. consumers conducted by online marketing company Yodle, headquartered in New York City. We asked Paul Bascobert, president of local at Yodle, to explain what startups can learn from the data and how they can improve the experience of local customers.
Why are consumers purposely seeking local businesses?
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