Play With The Big Boys

Great business tutoring at affordable prices--sound too good to be true? Not anymore.
This story appears in the March 2000 issue of Startups. Subscribe »
Reader Resource

Position yourself for growth in 2017—join us live at the Entrepreneur 360.
Flash Sale—save up to $200 on registration. Ends Thursday. Secure Your Seat »

Calling itself a combination of "high-tech and high-touch," is an online site that offers big-business advice at small-business prices.

Partnered with companies like IBM, Dun & Bradstreet, Business Wire and My Software, offers private "tutoring" and classes in a wide range of topics, including marketing, sales and public relations-often at less than $100. Through a variety of online workshops and a simple question-and-answer forum, you can get hands-on help from Business Wire experts on writing an effective press release as well as choosing the right media for exposure. Or you can consult with specialists from Flycast, the nation's largest online banner advertising company, for tips on how to advertise effectively on the Internet. From other experts, you can also learn how to compose a direct-mail piece, select an effective advertising list and purchase spot radio advertising. For $20, you even get a Dun & Bradstreet report.

"We understand the small-business owner often has to wear a lot of hats, so we're trying to level the playing field and revolutionize the way they work," explains Randy Grudzinski, vice president of marketing for "Ninety percent of small businesses can't afford the services of a big PR firm, which is why we offer the expertise of an industry leader like Business Wire."

According to Grudzinski, companies like IBM also view today's entrepreneur as the "next big frontier," particularly when it comes to the Internet and e-mail marketing. Through partnerships with companies like Postmaster Direct, entrepreneurs can (for about 20 cents) have a mass, press- release-like e-mail sent to those targets who might be interested in their products and services.

"The bottom line," says Grudzinski, "is that a small-business owner should be able to do everything IBM can do."

Edition: November 2016

Get the Magazine

Limited-Time Offer: 1 Year Print + Digital Edition and 2 Gifts only $9.99
Subscribe Now