3 Steps to Getting the Most Out of a Business Association

3 Steps to Getting the Most Out of a Business Association
Image credit: Death to the Stock Photo
Magazine Contributor
Entrepreneur Contributor
1 min read

This story appears in the November 2015 issue of Entrepreneur. Subscribe »

Mike Gatti, senior vice president for member relations at the National Retail Federation in Washington, D.C., offers this three-step approach.

How can I optimize my affiliation with a business association?

 

Get engaged. It’s not enough to just sign up and read the newsletters. “Really get involved,” Gatti says. “Join a committee that has something to do with your discipline and your company.” 

Get educated. Take advantage of all the information associations provide -- most of it’s online and free. “One of the things trade associations do is conduct research on various issues facing the industry,” Gatti explains. “If you don’t take advantage of that, you’re wasting a lot of your membership dollars.”

Get familiar. Learn who’s who on the association staff. “When you spend money on your membership, you’ve got a team of people working for you and your industry,” Gatti says. “The ones who get the most out of our organization are the ones who know us and interact with us.”

loading...
More from Entrepreneur
Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Discover the franchise that’s right for you by answering some quick questions about
  • Which industry you’re interested in
  • Why you want to buy a franchise
  • What your financial needs are
  • Where you’re located
  • And more
Make sure you’re covered for physical injuries or property damage at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business

Latest on Entrepreneur