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How This Pro Surfer Is Making Waves in the Fashion Industry

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This story appears in the December 2015 issue of Entrepreneur. Subscribe »

This article is part of our Trends 2016 coverage.

Brian Higbee

A quarter-century into a celebrated pro surfing career that has carried him to exotic locales across the globe, Kelly Slater is still stepping into uncharted waters. This past summer, the record-setting 11-time World Surf League champion realized a long-held aspiration to helm a designer surfwear startup with the launch of Outerknown, which joins a growing wave of apparel brands and retailers embracing sustainable philosophies.

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