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E-Commerce Essentials

Everyone's gone e-commerce crazy. Here's what you absolutely must have before you, too, can become an e-commerce superstar.

This story appears in the June 1999 issue of

As you read this, somewhere some consumer is being introduced tothe wonderful world of e-commerce. But as Internet users aremorphing into savvy e-shoppers, some entrepreneurs are getting leftbehind.

Shopping online needs to be convenient. It needs to be easy. Andreliable. To make it an effortless experience for the customer,successful e-commerce entrepreneurs have to put in a whole lot ofeffort.

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