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Who Are You?

A new study reveals the demographics of the average homebased business owner.

This story appears in the November 1999 issue of

Two years ago, Kevin Karten left behind a career on Wall Street, a steady paycheck, the camaraderie of the corporate office and the role of employee to open K2 Inc., a general contracting company. At 28, he started over, staking his claim building and remodeling homes from a general contracting business based in his home.

"I realized working for a corporation was not what I wanted to do with my life," says Karten, who sole employee is his part-time bookkeeper, a 30-year-old who also left the corporate world to launch a homebased business. Recently, his wife, Alisa, who left a multinational PR firm to start communications company, works from a separate home office and watches over 10-month-old Hailey.

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