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For Subscribers

Meet Fear's Antidote: Hope A seemingly small act -- returning to normal, daily life after tragedy -- takes a great deal of courage.

By Amy Cosper

This story appears in the January 2016 issue of Entrepreneur. Subscribe »

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No matter what level of disruption we write about or talk about in the pages of this magazine, or discuss or highlight socially, at the end of the day the truth is all that matters. It is the heart and soul of what you do and what we aim to do.

In business, the truth will come through in your operation and your brand. Your customers will embrace that truth -- it's all in the stories you tell and how you tell them. This is the point at which your authenticity shines. It's how you fully disclose that which you stand for.

This is our truth.