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How a Startup Is Helping Retailers by Using Digital Tests in Physical Spaces

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This story appears in the January 2016 issue of Entrepreneur. Subscribe »

Y Combinator’s Kat Mañalac remembers well the day last year when she met Prayas Analytics founders Pranshu Maheshwari and Yash Kothari. Mañalac was visiting the Wharton School in Philadelphia as part of YC’s spring campus tour, where the accelerator scouts investment opportunities and offers winners a flat $120,000 for a 7 percent stake in their business.

Adam Friedberg
Pranshu Maheshwari (left) and Yash Kothari of Prayas Analytics.

“They had handmade T-shirts on,” she recalls. “Yash’s shirt said ‘I [heart] YC’ and Pranshu’s said ‘I [heart] Traction.’”

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