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Pay Away

With new payment options, credits cards can stay in the safe environs of your customers' pockets--where they belong.

This story appears in the November 1999 issue of

One of the final barriers to e-commerce is about to fall, and consumer shopping sprees are sure to follow. Several companies are introducing purchasing products that eliminate the need for consumers to release personal or credit card information into cyberspace. Instead, shoppers use PIN numbers and passwords, and have their purchases billed to them monthly.

Doing business on the Net? You should not only be aware of this new wave of payment options, but also actively investigating how to incorporate them into your payment scheme. Instead of inputting credit card or bank account information or completing long forms every time they want to make a purchase, customers simply enter their ID number.

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