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Men are from Mars, Women like to shop

How the difference between the sexes affects your holiday sales.

This story appears in the November 1999 issue of

It should come as no surprise that the sexes are planets apart when it comes to shopping.

It also comes as no surprise that women are the primary holiday shoppers in the United States. According to 1998-1999 statistics from the International Mass Retailers Association, women do the majority of holiday shopping in 58 percent of households and share that duty with men in 20 percent of households. Men are the primary shoppers in just 18 percent of households.

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