Adidas Made a 3-D Printed Shoe Out of Plastic Waste From the Ocean
Adidas and Parley for the Oceans, an organization dedicated to reducing plastic waste in oceans, have collaborated to create a 3D-printed shoe made out of recycled ocean plastic.
The shoe is just a prototype, but the goal is to demonstrate how the industry can "rethink design and help stop ocean plastic pollution," according to Adidas.
The prototype has an "upper" made of ocean plastic and a 3D-printed midsole of recycled polyester and gillnets, a type of fishing net.
Adidas has pledged to take other steps to reduce plastic pollution like phasing out the use of plastic bags in its retail stores. Adidas says this particular goal will be achieved by the end of the first quarter of 2016.
As The Verge pointed out, the shoe's design is based on the Adidas Futurecraft 3D, a 3D-printed shoe meant to show a potential future of on-demand shoe customization.
Here is what the Adidas and Parley for the Oceans' prototype shoe looks like:
Entrepreneur Editors' Picks
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
7 Meaningful Ways Your Business Can Honor Memorial Day
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform