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Looking for everything you ever wanted to know about your market but don't have time to do the work?

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This story appears in the November 1999 issue of HomeOfficeMag.com.

Want more market research for your money? Well, you can get more bang for your buck with Claritas Express, a new division of Claritas that serves small businesses by instantly providing data on consumers, retrievable over the phone or on the Internet--without the overhead cost of a market research consultant.

"We merge the data from our customers to what we know about the market landscape by running customer analyses on individuals and other businesses," says John Behler, Claritas' senior director of program management. "The idea is to help zero in on demographic and geographic pockets that hold the biggest growth potential."

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