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How an Injured Rodeo Champ Started a Business That Caught the Eye of Daymond John

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This story appears in the January 2016 issue of Entrepreneur. Subscribe »

In his early 30s, Ryan Ehmann woke up in a beat-up camper in the middle of a Texas hay field and thought, “How did I get here?”

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It wasn’t a deep mystery -- after 12 years on the rodeo circuit as a bronco rider, he’d ruined his back, racked up $67,000 in debt, had no job prospects, and no real place to go. It was a true rough patch until a sympathetic friend took pity on Ryan and gave him some Tony Robbins tapes to pass the time. After listening to the big-toothed success coach, Ehmann was energized and determined to get his life back.

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