True Value

You know your start-up costs, your sales, your projections . . . but how much is your business really worth?
Magazine Contributor
2 min read

This story appears in the October 1999 issue of Subscribe »

How much ownership would you be willing to surrender if some sugar daddy or angel investor made you an offer on your business? If you have no idea, you're probably lacking a value estimate. But developing spreadsheets and organizing data to get an estimate can be extremely time-consuming and frustrating, while hiring a professional is almost always expensive.

Enter BulletProof Business Plans Inc.'s BallPark Business Valuation-a step-by-step software package that, for $30 (street), can help anyone-even those with little or no financial background-determine his or her bottom line.

For most entrepreneurs, their current ventures consume more time, money and emotional energy than any other investment they hold, explains Sue Perrault, BulletProof's vice president of marketing. While homes and investment portfolios may have taken more dollars to acquire, growing a company requires resources that may be hard to quantify.

"Most of these business owners can tell you, with some degree of confidence, what their home and other investments are worth. Why, then, do less than 95 percent of small business owners have an idea of what their companies are worth?" she asks.

One reason may be that valuing a privately held business typically requires the assistance of a trained professional. And while such expertise is appropriate, even mandatory for certain transactions, it can be quite costly. Where a formal valuation is not needed, BallPark Business Valuation generates an objective estimate and helps you answer these important questions:

  • How much cash does my business generate or consume?
  • What will my balance sheet, income statement and cash-flow statement look like in five years?
  • Should I seek equity or debt to finance growth?
  • What impact will capital purchases have on my venture?

For more information, visit or call (800) 656-5443.

Kurt Samson is a freelance business writer and public relations consultant in Annapolis, Maryland.

More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Make sure you’re covered if an employee gets injured at work by
  • Providing us with basic information about your business
  • Verifying details about your business with one of our specialists
  • Speaking with an agent who is specifically suited to insure your business
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur