Stay Tuned
Direct-response industry magazine: Response
Business Start-Ups magazine, April 2000
Infomercials and direct-response TV ads have become some of the most successful routes for inventors to get their products to leading retailers. These retailers often use the "As Seen on TV" marketing technique to push products, as the merchandise can keep selling long after its last TV spot. Best of all for inventors, the infomercial promoters usually finance most-if not all-of the cost of producing and marketing the idea. To stay on top of the latest developments in the direct-response industry, subscribe to Response magazine (http://www.responsemag.com), which covers multichannel direct advertising (including infomercials), one- to two-minute direct commercials and direct-response Web advertising. Annual subscriptions are $39.
Don Debelak (dondebelak@uswest.net)is a new-business marketing consultant who has been introducing new products for more than 20 years. He is the author of Bringing Your Product to Market (John Wiley & Sons, $19.95, 800-225-5945).
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market