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Take A Bite Out Of Sales Barriers

Sold on certain ideas about selling? That attitude, along with old assumptions, could hurt your returns.

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This story appears in the June 1999 issue of HomeOfficeMag.com.

Did you know if you place a baby shark in a glass cage that's not large enough to accommodate a full-grown shark, the shark will not grow to full size? (Stick with us--there's a reason for imparting this seemingly far-fetched bit of trivia.)

According to sales expert Richard Friedman, president and CEO of Legal Review International LLC in Westport, Connecticut, the same barriers that prohibit the growth of a full-blown Jaws can diminish sales success (now you get it). Specifically, he points to three particular attitudes that are common barriers to achieving maximum sales success:

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