Subscribe to Entrepreneur for $5

Better Business? Think Barter Business

Why trading for products and services makes great financial sense

This story appears in the August 1999 issue of

The Internet isn't only a global marketplace, it's a great place to . That's right, barter. Cash-strapped homebased owners can now barter products, services, surplus inventory, excess production capacity and more, in exchange for needed services and supplies from other companies. And in the world of barter, anything goes.

Online bartering sites for small businesses are one of the Internet's best kept secrets, but not for long. Take Ubarter for instance, which will launch its updated, "super-charged" site ( in September. "Our new business allows users to browse and post items free of charge," says Steven White, the company's founder and CEO. "And with each item 'sold,' users receive 'Ubarter Dollars,' which can be used toward purchases of other goods and services posted." A transaction fee of 10 percent (5 percent for both the buyer and seller) is assessed with every sale.

Continue reading this article - and everything on Entrepreneur!

We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.

Entrepreneur Editors' Picks