No Holds Barred
When your customers are put on hold, programming can be like nails on a chalkboard . . . or music to their ears.
The only thing more annoying than being put on hold is the Musak or call-waiting beep you have to endure while you're holding. In fact, being put on hold is so annoying that 72 percent of callers (read: prospective clients) hang up--and shop the competition instead.
The good news is, callers stay online two times longer when on-hold programs are used, and that's where Holding Patterns (http://www.holdingpatterns.com) comes in. This programming company helps businesses of all sizes create on-hold programming, from program development and message updates to equipment installation and product support.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
The 5 Personalities You Meet in a Coworking Space
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising