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No Holds Barred

When your customers are put on hold, programming can be like nails on a chalkboard . . . or music to their ears.

By
This story appears in the August 1999 issue of HomeOfficeMag.com.

The only thing more annoying than being put on hold is the Musak or call-waiting beep you have to endure while you're holding. In fact, being put on hold is so annoying that 72 percent of callers (read: prospective clients) hang up--and shop the competition instead.

The good news is, callers stay online two times longer when on-hold programs are used, and that's where Holding Patterns (http://www.holdingpatterns.com) comes in. This programming company helps businesses of all sizes create on-hold programming, from program development and message updates to equipment installation and product support.

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