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Check Your Head

Don't let arrogance get the better of you.

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This story appears in the May 2000 issue of Business Start-Ups magazine.

To make your business succeed, you need a certain degree of cockiness, ego, pride . . . whatever you want to call it. In this sense, "pride" is believing that you are worthy of success and have the ability to create something valuable.

But as you taste the good life, beware. The same pride that drives your achievement can also drive your business into the ground. When pride swells into arrogance, it blinds you. You may not see the competition winning your customers or new technologies threatening to make your business model obsolete--until it's too late. Arrogance hurts relationships with employees, customers, investors and suppliers--the keys to your venture's long-term success.

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