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It's In The Mail

Super Coups direct mail franchise

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This story appears in the May 2000 issue of Business Start-Ups magazine.

It wasn't hard for Jace McDonald to find his dream job. After spending most of his life working at everything from farming to telemarketing, McDonald, 28, saw a newspaper ad that changed his life back in 1992. Bavon, Massachusetts, direct mailer Super Coups was looking to expand franchising into the Midwest, and McDonald wanted to be a part of it.

McDonald, who runs his franchise from his Middleton, Wisconsin, home, spends each day working with local merchants and business owners, putting together the fliers and coupons that Super Coups distributes to thousands of homes nationwide. As a franchisee, McDonald works out design and copy ideas with his customers, and Super Coups handles the production side, leaving McDonald more time to meet with clients.

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