This is a subscriber-only article. Join Entrepreneur+ today for access

Learn More

Already have an account?

Sign in
Entrepreneur Plus - Short White
For Subscribers

Simply Smashing Andrew Smash restaurant franchise

By Gisela M. Pedroza

Opinions expressed by Entrepreneur contributors are their own.

After years of being unable to find tasty, healthy eats he couldenjoy, former caterer Jason Landau, 31, set out to develop a menuthat he could share not only with his sibling, but with anyoneinterested in meatless fare. Jason and his brother Ken, 33,launched a complete menu of soy-based cuisine and real-fruitsmoothies when they opened their first Andrew Smash restaurant in1995. Patrons in Eugene, Oregon, were delighted: The brothersbrought in $400,000 in sales last year and expect $2 million for2000, given the sale of two franchises and the opening of theirthird this month.

These days, the brothers are doing more than just sharing theirhealthy dining
habits-they're also sharing their company. This past June,Smash International Inc. offered $1 million-worth of shares incommon stock in a direct public offering in order to fund theexpansion of Smash's SBA-approved franchise model. Start-upcosts for Andrew Smash restaurant franchises are about $300,000,but the Landaus will ease the financial burden for prospectivefranchisees by offering referrals to a third-party lender. Inaddition, Smash International offers franchise owners protectedterritories and two weeks of training in a corporate store, as wellas two weeks of training in their own franchise. Most important,Smash International will provide delicious soy-based productsdesigned and prepared just for its namesake franchises.

Make The Call