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The Diet Diva

Fat-free food store

This story appears in the May 2000 issue of Business Start-Ups magazine.

Andrea Halperin knows your darkest secret: You want to run amok eating all sorts of goodies. Muffins, brownies, pizza, chips! But, alas, fears of winding up the size of a Macy's Thanksgiving Day float keep you nibbling away at those bland salads.

The 34-year-old New York City entrepreneur feels those hunger pangs and has done something about it. Her two-story, 4,300-

square-foot store, F3 Fat Free Foods, has become a mecca for people with health problems, such as diabetics and cardiac patients, but it also caters to those of us watching our weight (that's just about everyone, isn't it?). The store, which opened last September, stocks 7,000 completely fat-free foods from countries around the world, including France, Italy, Japan, Korea, Mexico and Spain. The aisles brim with every sort of pastry, deli meat, soufflé, pizza, cheese and much more.

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