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Travel Smarts

What A Bargain!

This story appears in the August 1996 issue of Entrepreneur. Subscribe »

Some business travelers may still believe quality hotel service can be found only in places, say, 26 stories high, with sparkling chandeliers and a doorman outside. But with limited-service hotels, such as Days Inn, beginning to provide a higher level of service in recent years, many business travelers are discovering the joys of these more affordable accommodations. In fact, in a recent study by Frequent Flyer magazine, close to 92 percent of respondents said limited-service hotels offer everything they need.

"Originally, limited-service lodgings were thought of as 'econo-boxes,' or kind of a cheap place to stay," explains Karen Goodwin, editor in chief of Frequent Flyer. "But now, they have really set out to upgrade their image. The quality is pretty high, and business travelers are asking themselves, Why pay more?"

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