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Not Just Child's Play

59 hot opportunities in the kids' market

This story appears in the August 1996 issue of Entrepreneur. Subscribe »

Child-related businesses aren't just kid stuff anymore. Companies catering to the little ones are big news, as you can see from the listing of 59 hot kids' franchises on the following pages.

What's all the excitement about? As baby boomers' babies are growing older, they are creating a demand for a wider variety of products and services. Where day-care and baby retail stores once filled all the needs of baby boomers' infants, today those babies are 9- or 10-year-olds, fueling demand for everything from science education franchises to companies that hold Victorian tea parties.

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