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Jungle Fever

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This story appears in the August 1996 issue of Entrepreneur. Subscribe »

You don't have to be a purple dinosaur to realize that kids are keen on entertainment programs. Anyone familiar with the laws of the TV jungle, however, knows phenomena of Barneyesque proportions are a rare breed.

But this isn't scaring off the powers behind "Jelly Bean Jungle" (JBJ). First telecast last September, the show-which combines live-action performers with puppets and costumed characters-is generating some big-time buzz. It's enough to make you wonder if Jessica the Giraffe, Gus the Gorilla, Al the Alligator and King Rufus the Lion will one day be as familiar to the tot brigade as, well, you-know-who.

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