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Pedal To The Metal

Creating a window of opportunity

This story appears in the August 1996 issue of Entrepreneur. Subscribe »

Then customers pull up to Marshall Hoffman's drive-thru window, they can't order a burger, a cup of coffee or even pharmaceuticals. What do they request? Steel. In December 1994, Hoffman moved his Houston-based business, Steel Supply Inc., into a 9,000-square-foot vacant bank building.

"We realized we could utilize the building for our business almost exactly as it was," says the 42-year-old entrepreneur.

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