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Beauty Is In The Eye

. . . of the importer. Here's how to find the strange and exotic and make a pretty penny at it

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This story appears in the May 2000 issue of Entrepreneur. Subscribe »

Whatever you do, don't call Scarlett Messina's import experience skin deep. Messina has traveled the world to locate products for her New Hope, Pennsylvania, beauty-product boutique, Scarlett. The result: a selection you can't find at your everyday cosmetics counter.

"Because my father was a professor, I lived all over the world as a child," says Messina. "I got a flavor of what was out there."

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