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In The Cards

There's no predicting the best way to earn mileage, so do your research.

This story appears in the May 2000 issue of Entrepreneur. Subscribe »

Affinity cards--those credit cards that let you collect airline miles and frequent stayer points for every dollar charged on them--are growing in popularity among the jet set. These payment methods let you add to your mileage collection faster than ever--at little or no cost.

But are affinity cards always a good deal? Not necessarily. In exchange for collecting miles, you're sometimes charged a hefty annual fee and higher interest rates. "It's definitely something to consider," says Mati Otsmaa, chief marketing officer for Shelton, Connecticut-based BrandDirect Marketing. "If you don't use the card a lot, you might not be getting a good deal."

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