Help! You Need Somebody!
...and not just anybody. Here's how to find the right Internet professional to help you with that Web site.
When Maura White, CEO and founder of GoBabies.com Inc., planned the launch of her e-commerce Web site in 1997, she decided not to do it all on her own. Instead, she called on another company to host, maintain and design the site.
For White, getting help from an Internet expert to design and maintain her site was a top priority--that way, she could concentrate her efforts on manufacturing and marketing her GoBabies-branded changing kits, small changing bags and disposable bibs designed to make traveling with infants easier. But instead of hiring an in-house, full-time Web designer, she decided to turn to outside help for the design and technical expertise she required.
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