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Full Steam Ahead

Is something holding your company back? Constraint management helps you break loose.

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This story appears in the July 1996 issue of Entrepreneur. Subscribe »

For five years, Brad Stillahn worked to raise prices and cut sales commission expenses at West Tape & Label Inc. Not surprisingly, the effort didn't please the 25-person Denver manufacturer's sales force and, worse, wasn't helping the firm make money. But it seemed as if it ought to work, so Stillahn kept at it-until recently.

"Now we're looking at completely revamping the way we run our business," says Stillahn. "We'll be substantially reducing prices and raising commissions."

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