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Tee For Two

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This story appears in the July 1996 issue of Entrepreneur. Subscribe »

Women entrepreneurs continue to chip away at the notion that golfing is just for guys. According to the Executive Women's Golf Association, more than 450,000 women between the ages of 18 and 49 took up golf in 1994.

"Women realize their male counterparts are doing much of their business on the golf course, and to maintain an edge, they need to be able to participate as well," says Nancy Oliver, founder of the West Palm Beach, Florida-based association, which boasts 15,000 members. "Now it's politically incorrect not to invite a woman business owner to participate in a golf outing, and if women haven't learned the game, they feel they have to decline the invitation. It only takes a few of those declines before women realize they should probably learn to play."

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