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In The Mix

What does it take to make a personal care and health dotcom from scratch? Let's ask the voice of experience, ingredients.com's Katherine Legatos.

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This story appears in the May 2000 issue of Entrepreneur. Subscribe »

How do you go from having an idea for a Web site to having millions of people find out about it in Glamour, Self, Family Circle, McCall's and W? Katherine Legatos knows firsthand how it's done--she's scored loads of media exposure since successfully launching ingredients.com, a specialty personal care and health Internet company, with partner Amy Ryberg, 29, in November 1999.

Since ingredients.com first opened for business, the New York City-based Web site has received not only attention from the media, but, more important, attention from customers. We asked Legatos, 29, to give us the ABCs on taming the wild, wild Web, as she appeared to be doing when we spoke with her on February 9th--an eternity after start-up in "Internet time."

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