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Game Plan

A business coach could be your team's most valuable player.

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This story appears in the July 1996 issue of Entrepreneur. Subscribe »

What's the hottest commodity in business today? It just may be business coaches, as entrepreneurs across the country scramble to find personal gurus to help make them better at what they do.

Just as a personal trainer offers a physical fitness routine tailored to help you build a better body, a business coach provides personalized services-from strategic planning, marketing and leadership development to morale-boosting and problem-solving-to help you build a better business.

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