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Peak Performance

How a master of motivation changed his business . . . and his life

This story appears in the July 1996 issue of Entrepreneur. Subscribe »

Most people find their pot of gold at the end of a rainbow. Dan Brattland found his at the end of a neighbor's driveway-past a ferocious, snarling dog.

It was 1979, and Brattland, then 17, was going door-to-door in Bloomington, Minnesota, asking neighbors if they would pay him to sealcoat their driveway. "One guy had a long driveway, with a dog at the end of it-a big, mean dog," recalls Colin Sievers, Brattland's partner in that long-ago enterprise. "I said, 'Dan, let's go to the house next door.' But Dan said, 'No.' "

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