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Foreign Affair

Consumers already familiar with your imported beer may be your best market.

This story appears in the July 1996 issue of Entrepreneur. Subscribe »

Q: On a recent vacation I took to the Caribbean islands and South America, I came across a local beer I thought would have great potential for sale in the United States. I am not aware of this product being imported into the United States, at least not on any major scale in my region of the country. I am interested in forming a partnership with this foreign brewery to set up a distribution company that would import the product to the United States.

I envision some sort of linkage with regional or local beer/ale distributorships to get the product on the shelves. I have a few friends and relatives interested in the idea and have a business contact in the country where the brewery is located.

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