Pitch Switch: Changing Sales Tactics Made This Reservation App Appealing to Restaurants
Greg Hong had a sales theory that went like this: “I wasn’t just there to sell them something, but to be their customer as well.” When he cold-pitched restaurants, he’d show up between 4 and 5:30 p.m., order a drink -- so that he was a customer -- and then casually ask for the manager. Then he’d explain his app, called Reserve: It enables diners to make reservations, rate restaurants and split the tab among friends.

“That’s the worst idea I’ve ever heard of!” one manager blurted out. Hong’s first 15 attempts went the same way; no restaurants signed up. Maybe, Hong thought, this app is just a bad idea.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Crypto Doesn't Have to Be Serious. Just Ask This Comedian Who Organized a Conference About Failure in the Industry.
-
Want to Succeed? Turn Your Fixed Mindset Into a Growth Mindset.
-
Google's CEO Is Asking Employees 3 Simple Questions to Boost Productivity
-
'Greatest Storyteller Wins.' Katy Perry on the Surprising Link Between Pop Stardom and Entrepreneurship.
-
How to Unleash Your Creativity and Transform Your Marketing Strategy
-
The 5 Personalities You Meet in a Coworking Space
-
'Man's Best Friend' — and Investment: The Thriving Industry of Pet-Related Franchising