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Ticket to Ride

Homebased expert Kim T. Gordon answers our readers' questions: How to market a children's transportation service

This story appears in the May 2000 issue of

Kim T. Gordon, our Marketing Expert, answers a question about starting, running or growing your business.

Question: Because I love children and noticed a lot of children in my school district live out of the area, so are unable to take advantage of local busing, I decided to start The Kiddie Cab Company. How do I maximize the benefits of what I have to offer? I've already registered my trade name, but other than posting fliers in our small but affluent town, I don't know how to get started. What's next?

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