Subscribe to Entrepreneur for $5
Subscribe

Showing Up

How to make the most of a trade show

By
This story appears in the May 2000 issue of HomeOfficeMag.com.

If you want to get out of town and conduct business at the same time, a trade show can be just the ticket. Besides being a tax write-off, trade shows are a great place to generate leads, find new customers, spread the word about a new product or service, and spy on the competition. They're also a good way to network within your industry since the best manufacturers reps are usually found walking the aisles looking for business.

Since the sheer number of trade shows available can be mind-boggling, you'll need to first choose a trade show potential customers will be interested in attending. For instance, if you design unique baby clothes and your customers are buyers from retail stores, you'll need to determine which trade shows they attend. You might start by researching the most likely trade shows-ask the sponsoring organizations for information on who attended last year's show and who has registered for this year's show.

Continue Reading This Article—And Everything on Entrepreneur!

Become a member to get unlimited access to Entrepreneur.com for less than $1 per week* and support the voices you want to hear more from.*Billed annually at $49/year. Cancel anytime.