Say Goodbye to the 'Most Interesting Man in the World'

Writer at
2 min read
This story originally appeared on Fortune Magazine

Dos Equis is about to get a new Most Interesting Man in the World.

Jonathan Goldsmith, the actor from the iconic Dos Equis ad campaign, is making his final appearance in a commercial that will debut on Thursday. According to AdAge, executives from Heineken, Dos Equis’ parent company, say that a new actor will take on Goldsmith’s role. Aside from that, they didn’t divulge many details.

A large procession comprised of characters from his previous commercials wish the Most Interesting Man in the World farewell as he boards a rocket ship on a one-way trip to Mars. We hear the voiceover say “His only regret is not knowing what regret feels like” before Goldsmith reiterates his familiar catchphrase for the last time -- "stay thirsty my friends" -- before disappearing for good. Goldsmith, now 77, has been the Most Interesting Man in the World since the Dos Equis ad campaign launched a decade ago.

The brand’s new sponsorship of the College Football Playoff, a multi-year deal, will begin in the fall and become a major part of the ad campaign. The Heineken executives say we can expect it to become more contemporary, since the current campaign doesn’t fit well in the context of football.

“There will be elements that are very, very recognizable, that are super iconic to us, but it will have a very fresh take on things,” Dos Equis vice president of marketing Andrew Katz told AdAge. “It will not feel like we’ve just swapped actors.”

More from Entrepreneur

Grow Your Business at Entrepreneur LIVE! Join us on Nov. 16 in Brooklyn, NY, to learn from legends like Danica Patrick and Maria Sharapova, pitch our editors, meet with investors, and potentially walk away with funding!
Register here

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

In as little as seven months, the Entrepreneur Authors program will turn your ideas and expertise into a professionally presented book.
Apply Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.