Twitter

Twitter to Employees: We'll Pay You to Stick Around

Jack Dorsey, Twitter.
2 min read
This story originally appeared on Reuters

Twitter Inc. has been sweetening employee compensation packages to retain talent as the company's user growth stalls and it stock price slides, the Wall Street Journal reported.

Four top executives left the company in January, the biggest leadership exodus since co-founder Jack Dorsey returned as chief executive last year.

The departures added to concerns about the company's ability to make its product more engaging and generate more money from advertising.

Twitter has been offering cash bonuses to some employees, ranging from $50,000 to $200,000 as an incentive to keep them around for another six months to a year, the Journal reported on Wednesday.

The company has also granted varying amounts of restricted stock depending on when the employees started working, intending to make up for the value lost since they joined the company, the newspaper reported, citing people familiar with the matter.

Twitter's shares have lost more than 60 percent of their value over the past 12 months.

"Competitive compensation, strong leadership and a confidence in the direction of the company are all key elements to having top talent," a Twitter spokeswoman said in an email.

"We are investing in all three areas to ensure we maintain these employees," she said, without providing further details.

Dorsey said in October he would give a third of his stock in the company, a stake of about 1 percent, to the employee equity pool.

Later that month, he spoke about "hiring and investing in talent" and the need for "bold rethinking."

Twitter showed no growth in users in the fourth quarter. That was the first time that had happened since the company went public in 2013.

Twitter's shares were unchanged at $17.66 in light premarket trading.

(Reporting by Ismail Shakil in Bengaluru; Editing by Gopakumar Warrier and Anil D'Silva)

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

Take a Look Back at Twitter's Earliest Incarnation