Brands often walk a fine line between edgy and offensive, between on-trend and ahead of the curve. Companies that get it right are hot while those that get it wrong are subject to outrage and scorn. Today’s social-media outrage is directed at Forever 21.
The retailer is taking heat for selling a graphic T-shirt that reads, “Don’t say maybe if you want to say no.” Advocacy groups against rape culture, such as Project Consent, read the message as victim blaming, though some on Twitter disagreed.
The company has since removed the “Maybe No Graphic Tee” from its website, and offered this statement:
“Forever 21 strives to exemplify the highest ethical standards and takes feedback and product concerns very seriously. With regards to the T-shirt in question, upon receiving feedback from our customers, we took immediate action to have it removed from our website. We sincerely apologize to anyone who was offended by the product.”
We want to know what you think. Is the message blaming the victim or does it encourage women to stand their ground rather than trying to appease people? Is the shirt inappropriate, or are people overreacting? Tweet at us or comment on Facebook.