📺 Stream EntrepreneurTV for Free 📺

Apple Signs Up for Google's Cloud Services The iPhone maker also uses cloud services from Amazon and Microsoft.

By Reuters

entrepreneur daily

This story originally appeared on Reuters

Denys Prykhodov | Shutterstock

Apple Inc. recently started using Google's cloud service even as it simultaneously builds its own data centers to reduce its reliance on third-party service providers, technology news website Re/code reported, citing sources familiar with the deal.

Apple currently also uses Amazon.com Inc.'s and Microsoft Corp.'s cloud services, but intends to end its reliance on all its rivals in the next few years, Re/code said.

The iPhone maker is spending between $400 million and $600 million on Google's cloud services, tech magazine CRN reported, adding that it was unclear if the range was for an annual rate or a set amount of capacity.

CRN said Apple has also significantly reduced its reliance on Amazon since signing up with Google late last year.

Apple, Amazon and Alphabet Inc.-owned Google could not be reached for comment outside regular U.S. business hours.

Apple said last February that it would spend a combined $3.9 billion to build three data centers in Arizona, Ireland and Denmark. The Arizona facility is planned to be a command center to manage its other data centers.

Google has also been pushing to gain share in the fast-growing market. In November, the company appointed industry veteran Diane Greene to run its cloud business.

Last month, Google signed a deal to provide cloud services for online music streaming platform Spotify.

(Reporting by Ismail Shakil in Bengaluru; Editing by Savio D'Souza)

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Business News

These 'Expressive Avatar' Deepfakes From a Billion-Dollar AI Startup Look Scary Real — Here's Who's Already Using the Technology

Is that a real person or an AI clone? New technology makes it nearly impossible to tell.

Business News

Southwest Airlines CEO Says the Company May Start Assigning Seats

The airline reported its Q1 2024 earnings on Thursday.

Growing a Business

Your Comprehensive Guide to Becoming an SEO Expert – and Making Money While Doing It

Whether you're looking to earn more money or grow your digital presence, becoming an SEO expert could be a major windfall.

Growing a Business

Starting or Growing a Business? Here's How to Know When You Should Hire Your First Employee.

When enlisting help, follow these steps to make the best decision for your company.

Marketing

How AI Is Transforming Keyword Research (and Why You Can't Afford to Ignore It)

Learn how AI tools can streamline keyword research, improve content targeting accuracy and boost SERP rankings. Whether you're a beginner or a seasoned professional, this guide is a must-read for success in the digital space.