Apple wants you to know that the newest iteration of its digital personal assistant Siri can be activated without pushing any buttons.
To introduce the new feature of the iPhone 6s, Apple enlisted the help of Sesame Street’s biggest junk-food fan, Cookie Monster. The loveable blue muppet bakes a batch of cookies, then asks Siri to set a timer and play music for him while he waits. Giving Siri instructions is easy -- he doesn’t have to lift a furry finger -- but waiting for the cookies to be ready is difficult.
Check it out for yourself.